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FoundHer Hustle helps women business owners uncover what’s creating friction, simplify what’s slowing them down, and build repeatable ways of working around their strengths, goals, and real-life capacity.
Stop wasting hours trying to figure out business tool, social media algorithms, and homepage structure alone.
Know what to focus on next without second-guessing every decision.
Create structure that supports your business and your life.
FoundHer Friction Check
Take this free 5-minute assessment to identify your biggest time sink and discover how to simplify to regain your energy.
noun
busi·ness fric·tion | ˈbi-zə-nəs ˈfrik-shən
Anything that makes running your business harder, slower, or more draining than it needs to be.
See also: the reason you keep saying, “I’ll deal with that later.”
✓ You keep thinking, “I don’t have enough time for everything.”
✓ The same tasks, tools, or problems keep slowing you down.
✓ You know something isn’t working, but you’re not sure what deserves attention first.
✓ You keep putting things off because figuring them out feels like another job.
✓ You want practical support without creating another long-term dependency.
I know what it feels like to sit behind a laptop with too many tabs open, too many ideas, and no clear direction on what actually matters first.
After nearly a decade working in marketing, e-commerce, branding, copywriting, and customer experience — while building my own e-commerce store, Floof Pet Products — I realized how many women were struggling with the same thing: information overload.
FoundHer Hustle was built to make business feel simpler, more approachable, and less overwhelming for women building their version of freedom.
Outside of work, I love traveling in our motorhome, cooking, discovering local hidden gems, reading, and spending time with my family.
THE FRICTION
Losing time trying to navigate a backend system that wasn’t her strength.
THE FIX
I investigated the issue, found the solution, and walked her through it in a way she could easily follow.
THE RESULT
“Kyla jumped in and saved me as I was about to throw my laptop at the wall! So grateful!”
Erica, Grit City Decals
THE FRICTION
Several ideas competing for attention. Uncertainty about where to focus first.
THE NEXT STEP
A personalized action plan built around what deserved attention now.
WHAT HAPPENED NEXT
“It really did! I am focusing more on social media.”
No jargon. No shame. Just practical support that makes sense.
Find what’s creating extra work and simplify the way forward.
Create repeatable ways of working without relying on someone else forever.
We find a way to stay visible that works with your strengths—not against them.
We make technology practical, approachable, and useful for the way you actually work.
We simplify what’s creating friction so one frustrating tool doesn’t stop your momentum.
Business friction is anything that makes running your business harder, slower, or more draining than it needs to be. It might look like repetitive tasks, frustrating technology, unclear priorities, missed follow-ups, content you dread creating, or systems that rely on you remembering everything.
My job is to help you find where that friction is happening and identify a simpler way forward.
You don’t need to know before we start. In fact, that’s exactly what the FoundHer Friction Finder is designed to uncover.
Through a 30-minute Discovery Call and personalized business review, I look for patterns across how you work, where you get stuck, what you avoid, and what may be creating unnecessary work. You’ll receive clear priorities and a realistic 30-Day Action Plan.
You may be a better fit for FoundHer Fix.
This is personalized, hands-on support for one specific friction point—whether that’s a frustrating tool, a broken process, a visibility challenge, or something behind the scenes that keeps slowing you down.
Friction can show up in many places: technology, customer journeys, online visibility, repetitive tasks, lead follow-up, websites, content workflows, business tools, and the everyday systems behind your growth.
If I’m not the right person for the problem, I’ll be honest about that and help point you toward the right kind of support.
That’s where FoundHer Flow comes in.
FoundHer Flow is a personalized 90-day partnership where we work through multiple friction points, simplify how your business runs, and build repeatable ways of working around your strengths, goals, and real-life capacity.
Absolutely not. You also won’t be made to feel embarrassed for what you don’t know.
I explain things in plain language, work with your learning style, and focus on helping you understand the tools and processes that actually matter to your business.
No—and that’s intentional.
I’m not here to create another long-term dependency. When possible, we build solutions with you, so you understand how they work and can move forward with greater confidence and control.
If something genuinely should be outsourced, we can identify that too.
I don’t begin with a predetermined solution or assume you need more marketing.
We start by understanding what’s actually creating friction. Sometimes the answer is better technology. Sometimes it’s a simpler process, clearer direction, a different way to stay visible, outside support—or stopping something that no longer deserves your time.
The goal is not to add more to your plate. It’s to help you make better use of your existing time, strengths, and resources.